John Vipond
Strategic Storyteller
Creative Leader
AI Agent Voice Coach
The Unbroker
PROJECT: Rebrand
AGENCY: Kelly Gallagher Design
CATEGORY: Logistics & Supply Chain
ROLES: Workshop Facilitator + Brand Strategist + Copywriter
WorldWide Logistics

Load up a challenger brand to go for unbroke.
OPPORTUNITY
When a private, $500m third-party logistics company with a shiny new corporate campus invites you to take the brand wheel, you don't ask questions. (Actually, you ask A LOT of questions.) After steering their leadership through an intensive Discovery + Definition + Design process, and with their exuberant thumbs-up, we went all in on "un"—mapping out an ambitious launch strategy and coordinating with established digital and production partners to ensure that The Unbroker™ delivered at every touchpoint. worldwide-logistics.com
Launch










Brand Guidelines









Social + Digital









Video
Uncategorizable




TIM ANNETTE, FOUNDER-PRESIDENT/CEO


