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Quantinuum
PROJECT: Rebrand
AGENCY: Schermer
CATEGORY: Computing Technology
ROLES: Brand Strategist + Copywriter

Lead an emergent quantum computing brand to its next best starting point.
OPPORTUNITY
The Honeywell Quantum and Cambridge Quantum merger brought together some of the top minds on the planet. At least on paper. Separated by a very large pond and a cultural chasm, Quantinuum needed to decode a universal brand philosophy and language that every one of their quantum engineering and physics rock stars could rally behind. While we didn't cure cancer or pinpoint a parallel universe, we did manage to make their collective endeavor feel less ephemeral and far more human.
Their starting point: Traditional Academic Rigor

Our starting point: Shared Human Endeavor









More ways we made quantum colleagues the campaign.




Brand Guidelines









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With our brand messaging and design methodology clearly defined, one best creative starting point led to another.
Brand + Product Launch
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BRANDON WINCKLER, VP, CREATIVE & CONTENT

