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John Vipond

Strategic Storyteller
Creative Leader
AI Agent Voice Coach

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More Brilliant Together

Quantinuum

PROJECT: Rebrand
AGENCY: Schermer

CATEGORY: Computing Technology

ROLES: Brand Strategist + Copywriter

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Lead an emergent quantum computing brand to its next best starting point.

OPPORTUNITY

The Honeywell Quantum and Cambridge Quantum merger brought together some of the top minds on the planet.  At least on paper. Separated by a very large pond and a cultural chasm, Quantinuum needed to decode a universal brand philosophy and language that every one of their quantum engineering and physics rock stars could rally behind. While we didn't cure cancer or pinpoint a parallel universe, we did manage to make their collective endeavor feel less ephemeral and far more human.

Their starting point: Traditional Academic Rigor

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Our starting point: Shared Human Endeavor

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More ways we made quantum colleagues the campaign.

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Brand Guidelines

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WorldWide Logistics

THE UNBROKER™

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State of Washington

TRUE TO NATURE

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WorldWide Logistics

THE UNBROKER

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State of Washington

TRUE TO NATURE

© 2025 Vipond Worldwide
All rights reserved.

Let's talk.

Connect

With our brand messaging and design methodology clearly defined, one best creative starting point led to another.

Brand + Product Launch

Campaign Extension

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BRANDON WINCKLER, VP, CREATIVE & CONTENT

“[John] not only leads teams, he leads conversations — the ones that start with shrugging shoulders and questions but end in optimism and awe. He’s got a knack for getting people to understand challenges, envision opportunities, and machete the path to profitability and relevance.”
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