John Vipond
Strategic Storyteller
Creative Leader
AI Agent Voice Coach
Helping brands own
their story and AI
embrace its voice.
ANDREA MESSER, VP GROUP DIRECTOR, CREATIVE
“In addition to contributing to the overall creative strategy, John was instrumental in weaving the narrative thread that invited a myriad of produced and cutting room floor content to be reimagined. ”
JOHN JARVIS, CHIEF CREATIVE OFFICER
“Not only is he a thoughtful, prolific and talented creative thinker, he's one of the rare ones that sweats the strategy and provides smart and intelligent rationale to back everything up. ”
EJ MCNULTY, CHIEF CREATIVE OFFICER
“Coming up with knowledge, he packages his solutions that are equal parts business savvy, strategy, and uncommon creativity. All delivered with his signature wit and charm that is C-Suite ready.”
Work
Services
On-Demand Strategy + Execution
Freelance.
Whether the assignment calls for comprehensive repositioning or spot-on storytelling, you get a quick read, prolific writer, passionate collaborator, and compelling presenter. A seasoned pro augmenting human experience and instinct with AI-driven analytics and insights to help agency and internal teams raise the creative bar, clear logistical hurdles, and meet business goals.
01
New Business Pitches + Proposals
05
Brand + Campaign Guidelines
04
Omni-channel Campaign Strategy + Development
03
Strategic + Creative Workshop Facilitation
02
Copywriting + Creative Direction
01
Ongoing AI Oversight + Brand Leadership
Fractional.
Together, we've discovered, defined, designed, and distilled. Now that your new brand and campaign guidelines and elements are dialed in, it's time to train your people—and your new digital brand ambassador—to develop and deploy content at scale. A fractional agreement can make the ongoing strategic and creative assistance required in the making and management of omni-channel deliverables and AI agents a bit more straightforward.