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John Vipond
Strategic Storyteller
Creative Leader
AI Agent Voice Coach
Unpacked
World of Hyatt
PROJECT: Video Scripts
AGENCY: Ogilvy NY
CATEGORY: Tourism & Hospitality
ROLES: Copywriter
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Use revisited footage to reframe a global rewards story.
OPPORTUNITY
With more than 1,450 properties, encompassing over 35 distinct brands, at destinations across six continents, World of Hyatt needed a practical solution for unpacking the diversity of experiences and depth of rewards that await their members—regardless of how they like to travel. Greeting newly arrived guests on in-room TV, the ongoing series of interchangeable vignettes weaves poetic storytelling and premium video content unearthed from across their brand archives—opening the door to even deeper engagements.
ANDREA MESSER, VP GROUP DIRECTOR, CREATIVE
"[John] introduced a level of emotive poetry to our in-room campaign presentation, elevating the emotional connection to the work and helping the clients visualize its potential even before we were approved to produce the films."
TBD
“TBD.”
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