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John Vipond

Strategic Storyteller
Creative Leader
AI Agent Voice Coach

Make Your Move

SAP Rise into the Future

PROJECT: Campaign Development
AGENCY: Schermer

CATEGORY: Technology

ROLES: Creative Director + Copywriter

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© 2025 John Vipond
All rights reserved.

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Create the model for future SAP Moments campaigns.

OPPORTUNITY

SAP's "Rise into the Future" Moment launch empowered businesses to embrace AI-powered Cloud ERP solutions. Through an integrated marketing campaign spanning digital, social, and event engagement, SAP successfully educated customers, dispelled migration concerns, and accelerate AI adoption—creating a replicable model for future enterprise transformation campaigns.

Video - Pre-Event

Video - Event

Digital - Pre-Event

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Digital - Event

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Digital - Post-Event

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Event Playbook & Copy Conventions

39%

Asset Engagement Rate—Nearly 3X the Benchmark

54%

YoY Increase in Pipeline Acceleration

61%

YoY Growth in Free Trial Sign-Ups

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DAVE SCHAD, SVP, MANAGING DIRECTOR, RISDALL MARKETING GROUP

“TBD”
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