top of page
John Vipond
Strategic Storyteller
Creative Leader
AI Agent Voice Coach
Snow
Polaris
PROJECT: Rebrand
AGENCY: Adventure
CATEGORY: Powersports
ROLES: Brand Strategist + Copywriter

Blaze fresh trail for a category leader.
OPPORTUNITY
The winter powersports landscape is criss-crossed with over-throttled performance claims and competing origin stories. We Etch A Sketched it all during an intensive two-day discovery session with agency and client team members—freeing us to lay the branding groundwork for a company and culture snowbound by the thrill of the ride and love for the sport.
















© 2025 Vipond Worldwide
All rights reserved.
Let's talk.
Connect

GINA NACEY, PARTNER + DIRECTOR OF CREATIVE STRATEGY
“Not only is John a rock-star collaborator - he’s as strategic as he is creative. He was a key strategic and creative partner in helping to define—and redefine— multiple brands on the Adventure roster… threading the right messaging and tone through every touchpoint.”
bottom of page

