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John Vipond

Strategic Storyteller
Creative Leader
AI Agent Voice Coach

Snow

Polaris

PROJECT: Rebrand
AGENCY: Adventure

CATEGORY: Powersports

ROLES: Brand Strategist + Copywriter

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Blaze fresh trail for a category leader.

OPPORTUNITY

The winter powersports landscape is criss-crossed with over-throttled performance claims and competing origin stories. We Etch A Sketched it all during an intensive two-day discovery session with agency and client team members—freeing us to lay the branding groundwork for a company and culture snowbound by the thrill of the ride and love for the sport.

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WorldWide Logistics

THE UNBROKER

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State of Washington

TRUE TO NATURE

© 2025 Vipond Worldwide
All rights reserved.

Let's talk.

Connect

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GINA NACEY, PARTNER + DIRECTOR OF CREATIVE STRATEGY

“Not only is John a rock-star collaborator - he’s as strategic as he is creative. He was a key strategic and creative partner in helping to define—and redefine— multiple brands on the Adventure roster… threading the right messaging and tone through every touchpoint.”
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