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John Vipond
Strategic Storyteller
Creative Leader
AI Agent Voice Coach
Reach Beyond
Logitech for Education
PROJECT: Product Launch
AGENCY: Schermer
CATEGORY: Education + Technology
ROLES: Brand Strategist + Copywriter
© 2025 John Vipond
All rights reserved.
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Create a go-to-market campaign as intuitive and extendable as the technology itself.
OPPORTUNITY
Logitech Reach is designed to make it easy for educators to give every learner a front-row seat to the subject matter. The assignment-acing idea we came up with was inspired by the insight that you can’t teach who you can’t reach. Reach Beyond is an elegantly articulated (and articulating) message designed to move Educators' imaginations while naturally aligning with Logitech’s newly evolved Master Brand
LOGITECH
“To distill the idea down into two words is always a tall order. It puts the name front-and-center and gives it an extra level of meaning.”
LOGITECH
“Tons of options to extend, in animation or in the tagline itself.”
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