John Vipond
Strategic Storyteller
Creative Leader
AI Agent Voice Coach
For All Mainekind
Infinity Credit Union
PROJECT: Rebrand
AGENCY: Risdall
CATEGORY: Financial Services
ROLES: Brand Strategist + Creative Director + Copywriter
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Breathe new life into Maine's oldest credit union.
OPPORTUNITY
With 100 years of history in reserve and over 18,000 members to its name, Infinity Credit Union challenged us to create an omni-channel brand platform that got to the heart of their mission and position it for the next generation of die-hard, do-more, digital-first Mainers.
What do you do after cracking the proverbial thematic nut? Write a brand definition document that reads like a love letter.
No time for a full-blown style guide? No problem. Lay out the "stylescape".
Meet our Main Mainer, Jeremy Grant—the living, breathing embodiment of our brand who happens to be a kick-ass storyteller in his own right. I was lucky enough to track him down online, and forever grateful that he was all in on lending his voice and video production skills to help bring this campaign to life.
timbercross.com
Just a few examples of the content we asked him to lend his talents to.
Anthem Video
Forever Stories
Radio
A message for the Mainers, by the Mainers. (And, yes. That's Jeremy, sending himself into the great muddy beyond.)
Social
A website experience as unique as the Mainers it was designed and written to serve.
Landing Page
Main Site
DAVE SCHAD, SVP, MANAGING DIRECTOR, RISDALL MARKETING GROUP